As an avid Alexander McQueen fan I was most excited to hear of a new collaboration of the label with British artist Damien Hirst. Before I continue I must give you a little fashion history lesson. You see one of my pet hates is that all those out there wearing scarfs & t-shirts with Skull Motifs are blissfully unaware of why they are wearing them. It’s like that scene in the ‘Devil Wears Prada’ where Meryl Streep’s character Miranda Priestly is explaining to the fashion rookie Andrea why she is wearing a blue sweater; ‘that lumpy blue sweater. It’s actually cerulean. And you’re also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent… wasn’t it who showed cerulean military jackets? I think we need a jacket here. And then cerulean quickly showed up in the collections of eight different designers. And then it, uh, filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin.’ My point exactly when it comes to Skulls.
Back in 2003 in his Irere Collection McQueen introduced us to the skull-print scarf which became an iconic fashion piece. From scarfs it moved to jewellery to clutches. And in the past few years it has filtered down to the masses on the high-street. Much to my disappointed as when once upon a time I thought I was slightly original with my obsession with all that is skull orientated.
So to mark the ten year anniversary the McQueen label have joined forces with Damien Hirst in a special collaboration of scarfs. Hirst will work butterflies, bugs, spiders and other insects featured in his famous Entomology series into the square silk design. The whole host of insects are then fractured into geometric, kaleidoscopic pattern, transfusing Hirsts signature with that of McQueens. The scarfs are available in chiffon, pongé, twill and cashmere. The capsule collection will feature 30 limited-edition designs.
For me this is one of the most exciting collaborations in fashion. Hirst is an iconic artist who’s work has defined British modern culture as has McQueen’s. The two joining together seems somewhat as a very natural & genuine partnership. To purchase one of these scarfs would be buying into a part of fashion history…well at least that’s what I’m telling myself!
For more of the collection visit www.alexandermcqueen.com